Your Field Guide to Neighborhood Outreach – Building Bridges to Our Community
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The Christmas season is always a great time to gather with neighbors and experience a fun craft. Ring in the holiday season with children and adults alike by decorating gingerbread houses. |
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If you want to do something different to catch the attention of people in your neighborhood, here’s an event to try! Contrary to common perceptions, NASCAR fans come from all levels of society – and they will be pleasantly surprised to have you tailor an event to their interests.
A month or more in advance, check the NASCAR Nextel Cup Series schedule (www.nascar.com/races), and determine a race that you’d like to show on a big screen for race fans in your neighborhood. Be sure you have a good video projector, screen, sound system, and TV hookup for the right channel. (An outdoor showing would be even more fun, but daylight may make it impossible to get a good image from the projector.) If you can possibly use an area of your church, your neighbors may well be intrigued that a church would promote such an event on church grounds. Spread the word by handing out fliers. You could also put up posters in neighborhood parks and restaurants. Plan and advertise free refreshments. (You might want to make it clear in all advertising that no alcoholic beverages are allowed.) Even if attendance at your event isn’t overwhelming, people in your neighborhood will begin to catch the idea that your interests may not be as ordinary as they thought! Helpful hint: Invite your neighbors to wear their favorite drivers’ numbers. Place checkered flags on your lawn as decorations. For kids who may get bored by the real race, show the children’s movie Cars in another room. Instant Intentions Before your NASCAR neighbors head home, ask if anyone would be interested in helping the kids in your neighborhood build go-carts. That way, you can sponsor your own race day – and build cars and relationships at the same time! - From the book, Field Guide to Neighborhood Outreach by Group Publishing, 2007. Note: As an alternative to watching a race on TV, make plans with neighbors to attend a race locally at the Slinger Super Speedway or (next year) at the Milwaukee Mile. – Lisa Jaeger
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